Our Mission is to empower athletes by generating positive change and equality in the sports landscape
We collaboratively work with our clients and their affiliated partners, bringing each client’s unique brand to life
MEET GEORGIA
Georgia recently retired from sport, having represented Canada in 4 Olympics, 2 Summer and 2 Winter Games. She became the first Canadian ever to compete in three different Olympics in three different sports...
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Georgia always knew she wanted to stay in the world of sports after her athletic career. As a young athlete, she learned the skills to represent herself with confidence, building her brand through creating meaningful, lasting relationships.
In the year prior to her retirement from sport, through many conversations with her mentors and people in various sporting industries, Georgia found clarity for her next chapter.
She saw a gap of female representation in the sports talent and marketing space.
There is a shift happening on a global scale in women sports. AG Sports wants to be a voice and leader in this industry. With decades of personal experience of building her own brand through entrepreneurial instinct, Georgia is ready to challenge the male dominated sports agency realm, and show corporations and brands the opportunities that lie in front of them today to be industry leaders in this changing landscape.
Now is the time to invest in women sports.
“We are watching women compete. Viewership, tv rights, and coverage are all on the rise at a significant rate. AG’s goal is to help create this shift”.
- Georgia
AG VALUES
We’re committed to our core values of authenticity, inclusivity and empowerment when working with our clients and their affiliated partners alike.
AUTHENTICITY
There’s no hiding at AG. We understand that each client has their own identity, their own story, and subsequently their own personal brand. We’re committed to building relationships and partnerships by staying authentic to each athlete’s identity.
inclusivity
We welcome and work with all, it’s that simple. AG is committed to the respect and representation of athletes, regardless of race, gender identity, sexual orientation, or religious beliefs.
EmpowermenT
An athlete’s journey through sport starts with empowerment. AG is committed to empowering our team as change-makers in the athletic industry.